We aim to deliver more than sales growth—we unlock added value through deep expertise in China and healthcare. Our Growth Accelerators are specialist activities to drive both rapid sales gains and long-term brand strength, sharpening your competitive edge and building lasting consumer trust.

Innovation is key to brand growth. It requires an ability to sense shifts in needs and behaviour (social, technological) and creating solutions that fit the new adjusted course (“因地制” Adapting with local conditions).  New, emergent needs, occasions, adjacencies can all deliver new audiences, more usage or premiumisation. 

At QIVA, we act as an extension of your global and China teams — creating a collaborative environment where ideas can be shared openly and developed into concepts that resonate with both your brand and the local market. This can be existing assets or new variations targeted at the China market. Key tools:

• Data & research capability: we undertake consumer testing research that unlocks new trends and white space; delivering the insight that builds relevant & distinctive concepts.

• Viability & attractiveness assessments: it is not about ‘launching’ but about building a brand with the right inputs. We test & validate and work with your expertise to ensure it fits with your objectives and existing manufacturing network & capabilities.

The Chinese market & consumers have many unique characteristics, but marketing & brand building is the same the world over: better insight = better outcomes. We help clients gather reliable insight and test and adapt (= Precision Execution) through carefully curated insight programmes that turn data into insights and insights into action.

• Concept & consumer usage testing: we design & run customer trials and testing programmes tailored to China. 

  • Quantitative digital panel surveys

  • AI/digital scraping and consumer comment/query analysis to drive SEO/messaging/language use

  • Qualitative – in depth interviews; focus groups; digital diaries; community management to capture everyday insight that fits brands into people’s lives

  • Claims; product; format and price testing

  • Expert/HCP research and social listening

This validates your brand before major investment; it creates powerful feedback loops to maintain the delivery of Precision Execution. This maintains up-to-date relevance and differentiation, for example, one health supplement brand initially expected consumers to value iron mainly during pregnancy, but testing uncovered a strong association with beauty and appearance, opening up new targeting and messaging opportunities.

Our commitment to insight is a key part of our DNA, it is why we are a brand marketing-led company who use technology – not a tech company that purely focuses on short-term performance marketing/activation. This is a key component in building a sustainable brand, rather than a short-term fad. It is key to the QIVA point of difference.

In China’s healthcare market, physician trust is non-negotiable. While our core work always incorporates elements of HCP marketing, some situations demand a more intensive focus. We build platforms, drive recommendations, and navigate complex regulations that often hinder foreign brands. This enables us to manage any compliance issues that limit your brand.

• Healthcare Professional (HCP) Marketing: Chinese consumers are research-driven, looking to medical experts to validate safety and efficacy. HCPs are therefore powerful influencers across clinical and digital channels. We move beyond broad outreach to focus on precision targeting of key HCPs, building authentic, mutually beneficial partnerships that drive efficient, measurable outcomes within a fully compliant framework.

• HCP Insight & Messaging: We build the actionable insight and evidence needed to drive HCP campaigns that engage effectively. For one brand, we established a WeChat patient community curated by a Chinese ENT specialist. His expert moderation and practical advice became a significant driver of brand trust—far more valuable than any short-term promotion. Genuine, credible HCP endorsement is the cornerstone of sustainable brand impact in China’s healthcare market.

Building a consumer business in China is never about applying a generic, one-size-fits-all approach‘一刀切 (yī dāo qiē)’, or one knife for every purpose, simply doesn’t deliver results here. Sustainable growth is built on earning the trust of Chinese consumers. This is why we work with clients to explore the long-term potential of offline channels—such as pharmacy and retail sales—and prepare them for this future when the time is right.

As a local partner with deep connections, we operate both inside out and outside in—leveraging on-the-ground networks and global perspective to deliver offline strategies now or as part of your future growth plan. We help you understand both the reality and the potential, ensuring your brand is positioned for enduring success beyond the digital shelf.